It´s the new buzzword every company talks about in their marketing material, but what does it actually mean?

Well, let´s start with a history lesson. One of the first definitions of sustainable development was made in a 1987 report by the so called Brundtland Commission, who described as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

Blumi has followed a different path and carved himself a lifestyle, which allows him the freedom to ski for most of the winter in big mountains, both in Lyngen Norway – his annual destination, and in places like Revelstoke Canada, where he spent several weeks during last winter.

Being free of the constraints of modern life has required some sacrifices though: since last winter, he´s lived in his van full-time without a permanent address. But is it really a sacrifice or is that just how the society wants you to think?

After the skiing and showers we meet up for dinner at the guesthouse. I order a beer from the bar and look for a table with familiar faces. The room is quickly filled with  laughter and talk about the day´s skiing and past experiences from the area. There is a great sense of tradition in the atmosphere; it´s easy to imagine that little has changed here since the guesthouse opened in the 1960´s.

I watch as the women descend in to the blizzard one by one, poles on one hand, ice axe on the other. Surprisingly the first fall takes place on the blue slope on the way back to the lift, when 34-year-old Mari Havola from Helsinki pre-releases her Marker Kingpin binding. She gets up laughing and says the fall probably earned her the colorful tea kettle cover she and her friends brought along as a trophy for the person who crashes first during the event.

We were pushing our rental bikes up one meter at a time in soaking-wet clothes, with sore muscles from all the biking we had already done during the day. I could see from the expression on my girlfriend Laura´s face, that she was not exactly happy that my travel itinerary had not worked out the way I planned it. And she also let me hear about it – loud and clear.